Christine has been a powerful contributor to everything Artemis does, practically since our inception as a company. In addition to her other marketing and communications experience, Christine was a colleague of ours even before Artemis at our predecessor organization. Increasingly during her time at Artemis she has built on her statistical strengths to enhance the power of our Motivation Research methods, extending the applications of motivational profiling and segmentation. For those who have worked with her, you know her combination of serious analytical understanding and wonderfully responsive relationship skills. As Artemis approaches its fifteenth anniversary, we’re looking to Christine to help lead us through the next fifteen years.
Christine LePottier’s Bio
Christine is Artemis’ chief methodologist and research team leader. Drawing on her strong statistical foundation and over 20 years of experience in strategic market research design and analysis, Christine conducts the core analytical tasks supporting Artemis’ brand strategy and motivational analysis initiatives. She has also introduced sophisticated market segmentations to multiple thought leadership projects, helping our clients speak with greater authority about their audiences’ thinking and behaviors. Clients she has assisted span the firm’s portfolio across industry sectors, associations, foundations and government. She has key sector knowledge related to Artemis’ extensive financial, health and education sector assignments.
Christine’s prior work included advertising exposure at BBDO and research leadership at Wirthlin Worldwide, where her experience managing international assignments gave her a unique skill set she regularly applies at Artemis. Christine holds an Honors BA in Political Science and German from the University of Wisconsin – Madison and an MA in International Political Economy from Northwestern University.