Our Inspiration
We chose the goddess Artemis as our symbol because she represents strength, accuracy, nurturing and protection. Research is often about trying to make sense of a challenging environment, and strength of focus and accuracy in interpretation are critical. Frequently, our work is used to help nurture a growing brand, or to protect an existing one. We bring the ideals of Artemis to the work we do.
17+
Years
in business
350,000+
Interviews conducted
since 2006
15+
Unintended appearances by pets on video calls
Meet the Artemis Team
Anne Aldrich
Partner
Anne Aldrich
Partner
Anne, a founding partner of Artemis Strategy Group, applies her broad research experience and passion for understanding what makes people tick to craft our research assignments into powerful tools for our clients. Whether in support of marketing/communications strategy or helping clients build research-based thought leadership programs, Anne is highly attuned to meeting client priorities and making it easy to work with us.
Anne led the financial services and consumer packaged goods research practices as a Senior Vice President at Harris Interactive. Prior to that, she was research leader at Wirthlin Worldwide. Anne has a BA from Indiana University.
Dave Richardson
Partner
Dave Richardson
Partner
Dave, a founding partner of Artemis, has a passion for designing and conducting great research that helps build effective messaging and communications campaigns for marketing and policy programs. Prior to starting Artemis in 2006, Dave was President of Wirthlin Worldwide and then Group President of Harris Interactive when it acquired Wirthlin Worldwide in 2004. Dave is committed to ensuring that Artemis provides clients with innovative, effective research and advice on how to use it.
Dave built his research and management skills in leadership positions at Bank of America; Yankelovich, Skelly & White; and Mathematica Policy Research. He has a BA from Yale University and a Master of Public Affairs from the University of Minnesota’s Humphrey School.
Christine LePottier
Partner, Director of Analytics and Methods
Christine LePottier
Partner, Director of Analytics and Methods
Christine, Artemis’ chief methodologist, loves to design research solutions and dive into data to address important client questions. Christine specializes in the complex analyses that inform Artemis’ motivational assessment and communications strategy development. She has also introduced sophisticated market segmentations to multiple thought leadership projects, helping our clients speak with greater authority about their audiences’ thinking and behaviors. She has expanded the firm’s portfolio across industries: associations, foundations and government. She has deep knowledge and experience that enrich Artemis’ extensive health, financial, advocacy and education sector assignments.
Christine shares the founding partner ties to WirthlinWorldwide, where she worked as a research manager on the Chicago team through the 90s. Her education includes a BA at UW-Madison and rigorous training in statistical analysis while working toward a doctorate (MA, ABD) in International Political Economy at Northwestern University.
Karin Patterson
Research Director
Karin Patterson
Research Director
Karin’s more than 20 years of experience in systems integration consulting and market research project management gives her a unique perspective when it comes to analyzing and interpreting data. As research director, she transforms insights into visually rich stories for clients across a variety of sectors, including advocacy, education, health, and financial services.
Prior to formally joining Artemis in 2017, Karin attained the level of senior manager during her ten years at Accenture, delivering information technology, management and strategy consulting solutions. After briefly pausing her career to stay home with her children, she transitioned to providing contract qualitative and quantitative market research project management support and report development for multiple market research consulting firms. She holds a BS in actuarial mathematics from the University of Michigan.
Julie Paasche
Research Director
Julie Paasche
Research Director
Julie is a seasoned research manager and relationship builder who understands that strong communication leads to success. Her clients note that she has the rare ability to take in and process a multitude of facts and details and focus on what’s most important. She asks questions to identify key next steps, carving away the fat and distractions.
Prior to joining Artemis, Julie led research focusing on financial services, insurance, transportation, education, public opinion and health at NuStats, Foremost/Farmers and Old Kent Financial Corporation. Julie graduated summa cum laude in economics and history from Hope College.
Jon DeWitt
Strategic Advisor
Jon DeWitt
Strategic Advisor
Jon is a strategic advisor with Artemis Strategy Group. His unique focus is brand strategy and communications using a motivations framework based upon personal values. Relying on this framework, he has completed brand and communications assignments all over the world for such leading organizations as The Coca-Cola Company, MasterCard International, the American Hospital Association and The United States Military Academy at West Point.
Prior to being one of the co-founders of Artemis, he was Senior Vice President with Wirthlin Worldwide and then with Harris Interactive. During his time at Wirthlin and Harris, his work was twice recognized with David Ogilvy Awards for innovative research in support of strategic advertising campaigns for assignments on behalf of the Swiss Bank, UBS and the American Forest and Paper Association. Jon began to build his global brand knowledge as Vice President of Macro International where he established and managed research operations in Poland and Russia to help Western companies introduce and brand their products and services throughout Central Europe.