Home / About Us

About Us

People moving forward on pedestrian crossing, on foot and by bicycle

Our Work

At the heart of what we do is research that moves people — and organizations — forward. We specialize in decision research that strengthens communications strategies for building impactful brands and successful campaigns, through a proprietary approach called Motivation Research. We also have deep experience using research to power thought leadership, with a track record across sectors, topics, and audiences that helps our clients shape conversations and establish authority in their fields.

Whatever the engagement, we are rigorous by design. In an era of declining data quality and increasingly complex audiences, we treat sampling and respondent quality as strategic decisions, not procedural ones — because the insights we deliver are only as strong as the foundations beneath them.

Case Studies

Our Inspiration

We chose the goddess Artemis as our symbol because she represents strength, accuracy, nurturing and protection. Research is often about trying to make sense of a challenging environment, and strength of focus and accuracy in interpretation are critical. Frequently, our work is used to help nurture a growing brand, or to protect an existing one. We bring the ideals of Artemis to the work we do.

Our Approach

20+

Years
in business

400,000+

Interviews conducted
since 2006

25+

Unintended appearances by pets on video calls

Meet the Artemis Team

Anne Aldrich, founding partner at Artemis Strategy Group

Anne Aldrich

Partner

Dave Richardson, founding partner at Artemis Strategy Group

Dave Richardson

Partner

Christine LePottier, Partner and Director of Analytics and Methods at Artemis Strategy Group

Christine LePottier

Partner, Director of Analytics and Methods

Karin Patterson, research director at Artemis Strategy Group

Karin Patterson

Research Director

Julie Paasche, research director at Artemis Strategy Group

Julie Paasche

Research Director

Jon DeWitt

Strategic Advisor