Engaging Women in Their Financial Lives

In 1974, thanks to the Equal Credit Opportunity Act, women were given the right to open bank accounts and get mortgages and personal credit cards in their own names. Before that, single women were required to bring a man along to cosign any credit application, regardless of their income.

Today, less than 50 years later, women have more financial opportunities than they’ve had in the history of our country. But there are still gaps between women’s financial inclusion and security and that of men.

Ameriprise Study: Retirees Find It Challenging to Spend What They’ve Saved

For many retirees spending their nest egg after years of focus on accumulation is a major transition. Artemis client Ameriprise released the results of their Making Money Last study, which details how retirees are handling their finances, earlier this week. Major findings include the following: Nearly seven in 10 respondents have not begun to withdraw their money, aside from […]

Our Clients

Many of our primary marketing research clients are leaders in financial services, healthcare, associations and other industry sectors. The Financial Services Industry Take a look at thought leadership studies sponsored by PNC, Eaton Vance and Ameriprise. Topics range from retirement planning and risk to family financial relationships, investment and economic outlook. Audiences include individual investors, […]

Conference Talks and Client Results

Partner Anne Aldrich Presented at Card Forum and University of Maryland Partner Anne Aldrich, in collaboration with Artemis’ business partner Kimberly Gartner and David Hill from NetSpend, spoke at the 2017 Card Forum in Austin. Their presentation “Navigating the Financial Services Landscape: Using Information on How Americans Make Decisions to Inform Product Innovation” focused on […]

Family Finance Research Results: Ameriprise Financial

New family finance research by Ameriprise Financial, in partnership with Artemis Strategy Group, finds that most families in America feel confident about their financial future thanks to regular family conversations about money. Ameriprise also shares results about how family dynamics affect financial discussions and about planning the family legacy together. Read the full press release on Business […]

Does Money Reduce Financial Anxiety?

Our recent ebook from our Motivation Assessment Program™ (MAP) work, Americans and Their Money, describes the impact of financial anxiety on Americans. One reasonable assumption is that the accumulation of financial assets can reduce financial anxiety. We decided to examine that by looking separately at Americans who have at least half a million dollars ($500,000+) in investable assets […]

Trends Series: America’s Financial Insecurity

A recent article published by The Atlantic titled “The Secret Shame of Middle-Class Americans” has been widely shared and discussed over the past couple of weeks—and not just in our circles. Writer Neal Gabler begins his piece with this startling statement: “Nearly half of Americans would have trouble finding $400 to pay for an emergency. I’m […]