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Research Papers

Motivations Assessment Program™ (MAP)

The Motivations Assessment Program™ (MAP) is our own primary research that we conduct and share with our clients and prospects. 

We do this research to probe deeply into people’s goals, actions, barriers and motivations. Our goal is to build on connections that we see on the rich topics that transcend the boundaries of our client work. These studies are often timely and framed around concepts that we find interesting. Our findings and analyses are available below.