Archives: Research Papers

Talking to the Right People: Harnessing Public Engagement

Marketing in a Time of Turmoil: Four Principles for Protecting a Brand

Sustainability: The New Green

Harnessing the A-ha moment: 6 Steps to Thought Leadership

Transforming Innovation

Window of Opportunity? Improving America’s Health Care

Finding Your Voice: Brand Articulation Brings Harmony When Constituents Sing Different Tunes

Before the Brand, the Idea: Six Dimensions of Brand Performance and Articulation That Help Bring the Brand Idea to Life

Consumer Views of the Financial Landscape (December, 2014)