This is a continuation of notes from the Federal Reserve’s 2015 Economic Mobility conference, a gathering that brings together thinkers from around the country who are focused on understanding the forces impacting the economic health of Americans. This conference was built strongly around an assessment of how the American Dream concept has been challenged, and […]
This article on communications campaigns was originally written for frank talk, a blog run by University of Florida’s College of Journalism and Communications. Read the original post here. When your goal is to change the way that people think and behave, it’s important to really understand what motivates them. What separates run-of-the-mill communications campaigns from […]
The short answer: Yes. If you want to know why and how, keep reading. Industries need to manage their reputations just as individual companies do. The need can come about as a reaction to a challenge or to maximize market opportunities. Regardless of the current climate and challenge or opportunity at hand, the “licenses to […]
Artemis provides research-based marketing strategies for associations, nonprofits, universities, leading financial institutions, and the health and nutrition industries. Associations & Nonprofit Artemis Strategy Group has a unique ability to serve the industry association community; we are attuned to and have deep expertise in both research-based marketing strategies and policy research. We have experience conducting research with […]
Continued results of a new survey of 1,500 Americans that uses our Motivation Research approach to draw out a full range of personal emotional connections associated with important aspects of our lives.
On our most recent visit to the Humphrey School of Public Affairs, we heard a lot about K-12 education and were reminded of both the importance and the complexity of education policy.
Smaller focus groups of three to six respondents allows moderators to give attention to each person, making individual responses more meaningful.
Despite differences in products and goals, organizations understand that Millennials are the future of their business, and they cannot be treated like their parents. Marketing and communications efforts need to take this group under special consideration.
A few recent reports illustrate the degree to which our society has moved into a mobile, online state of being, showing the narrowing digital divide in the U.S.
