Artemis Strategy Group can help you create thought leadership studies that deliver compelling insights on an audience’s behaviors, motivations, and decision processes, providing your organization with multiple sources of value.
Investing in building this kind of research into a communications program…
- allows you to deliver positive messages that demonstrate the merit of your product or services
- results in media coverage that builds brand awareness
- differentiates you from your competitors
- provides content for multiple channels, such as websites, social media, white papers, sell sheets and more.
Our thought leadership expertise is based on more than two decades of experience. Artemis Strategy Group has conducted thought leadership studies with several organizations in the past few years, including the following:
The Alliance for Lifetime Income
Artemis conducts the Protected Retirement Income and Planning (PRIP) study for The Alliance for Lifetime Income. This is designed to spotlight the need for income planning and the value of protected lifetime income. We have been working with the Alliance since its inception in 2018 and conducted a range of strategic and thought leadership studies.
Fidelity Charitable’s the Future of Philanthropy is one study among many that we have conducted for this organization. It looks at how key trends in philanthropy are impacting individual donors and how people feel about the role of giving in solving problems. Fidelity Charitable also recently released this study about year-end charitable giving.
We have been conducting the widely publicized PNC bi-annual Economic Outlook survey for over 19 years. It measures the sentiment of small and mid-sized business owners.
We have conducted multiple studies for Ameriprise among investors since 2014. Many focus on retirement and financial planning, but we’ve also explored families and wealth, retirement income planning, how investors’ perspectives and behaviors differ by generation, etc. The most recent study, released in spring 2023, identified how financial attitudes and behaviors are shifting.
Our tips for developing an effective thought leadership program include the following:
Thought leadership requires thinking: Start by harnessing what you know and identifying themes and hypotheses to be tested using primary and/or secondary research.
Be different, meaningful and interesting: Lots of studies are conducted for public release. Make sure yours sets you apart.
Don’t be self-serving: Don’t blatantly use the research to sell your products and services. Both the media and consumers are savvy; they won’t pay attention if they think it’s a sales pitch.
Tell a story: Great ideas are often communicated with compelling stories and insights, and they are driven home with quantitative supporting evidence using data from the research you’ve conducted.
Be consistent: Developing tracking studies or conducting research with quarterly updates set you up to be the ‘go to’ company for the media.