As researchers, we appreciate the importance of using data to develop a solid communications strategy for any organization. We also recognize that these strategies can—and should—be measured once they’ve been enacted.

We’ve provided numerous clients with actionable insights, allowing them to create strong communications platforms across a wide variety of products and services. Many of them come back to us to reassess their messaging as their offerings or audiences shift over the years.

 

Communications Strategy Case Studies

• Associations: Understanding Consumer Packaging Preferences to Influence Retailer Behavior. The Can Manufacturers Institute (CMI) wanted to understand the motivations behind consumers’ packaging preferences to develop an effective communications strategy targeted to consumers and retailers. Read more
• Health and Nutrition: Using Research to Improve Confidence and Build Trust. Americans expect the U.S. food supply to be safe. But food safety has its complexities and it’s easy for consumers to be confused. Read more