Our client KKR recently released the results of their inaugural end-investor survey. For this study, we talked to over 1,000 individual investors with $500K+ in investable assets to see how they are thinking about private markets. Specifically, the study examines familiarity with private market concepts, perceptions of benefits and tradeoffs, like liquidity and risk, and likelihood to invest in the coming years.
Overall, we found that private market curiosity is growing, but understanding varies widely. The study is useful for advisors, who can use this investor interest as an opportunity to educate clients on how private market investments work, what they offer, and how they fit into long-term portfolio strategy.
Specific takeaways include the following:
- Investors overwhelmingly turn to financial advisors to learn about private markets.
- Many investors associate private markets with performance and diversification, but questions around risk, liquidity, and structure remain.
- About 20% of non-investors say they are likely to invest in private markets in the next two years.
The study overview on KKR’s website includes deeper insights, such as the chart below, as well as a downloadable PDF report.
How familiar are you with each of the following types of investments?
